Company
Mind Over Media is an agentic commerce platform that automates direct-to-consumer sales within conversational channels, including social DMs, SMS/WhatsApp, and webchat. The platform's cross-functional AI manages the entire customer lifecycle, from personalized discovery and cart-building to checkout and re-engagement, collapsing the traditional click funnel into a single, seamless conversation. Mind Over Media works with leading brands in the Sports, Media, and Retail sectors.
Mind Over Media’s offering differentiates by blending deep storytelling, content engineering, and platform innovation. Their work helps media creators, publishers, and brands reach, engage, and convert audiences in meaningful ways.
Ecommerce
Agentic Commerce
"This isn't just about conversation; it's about conversion without compromise. For the first time, a brand's AI can guide a customer from discovery to a completed purchase inside a single Instagram DM, with zero redirects. That is the holy grail of digital commerce, and our partnership with Skipify makes it a reality."
Andy Anderson, CEO, Mind Over Media
Challenge
In the fast-evolving world of digital experience, the boundary between media and commerce is vanishing. Audiences expect seamless transitions from consumption to conversion, and brands need smarter infrastructure to deliver.
Solution
Our partnership strengthens the direct relationship between brands and their customers, counter to the "walled gardens" trend to capture customer relationships.
At the heart of this partnership is Skipify’s MCP that allows AI agents, tools, and platforms to exchange structured, real-time commerce contexts such as product catalogs, customer carts, and order actions in a secure, standardized way.
Here is how the Mind Over Media + Skipify integration transforms the media-to-commerce journey:
An AI agent embedded alongside an article, video, or social post can surface relevant products (with live inventory and pricing) and carry the user seamlessly into a Skipify-powered checkout flow, all without leaving the media experience. As media consumption evolves (e.g. video, podcast, interactive content), the system can continuously adapt which SKUs or bundles to recommend, informed by real-time data (stock levels, promotions, user profile).
Users can ask natural language questions ("Do you have that in blue?" “What’s the total cost with shipping?”) and the agent can respond, update the cart, and push the user to checkout via Skipify.
Because the commerce engine (Skipify) and content engine (Mind Over Media) operate off the same context protocol, attribution, user profiles, and behavioral data flow more cleanly, enhancing measurement, personalization, and ROI insights.
The integration can be leveraged by media clients, brands, or verticals that can adopt it with little friction, since the MCP standard reduces custom code and integration effort.
Impact
Higher conversion via lower friction
Reducing the steps between “seeing” and “buying” increases conversion rates, especially when users feel the checkout is native and contextual.
Monetization becomes content-first, not click-first
Rather than driving viewers out to external commerce pages, commerce lives where engagement happens.
Better insights & control over experience
Because the commerce and media engines share context, brands can experiment with more intelligent bundles, offers, and content integrations and see which combinations drive lift.
Future-proofing for AI commerce
As agents and autonomous shopping grow, having the Skipify MCP baked into your stack ensures you’re ready for the next paradigm of commerce, where AI intermediates discovery, not just search.
Key problems the solution solves for:
Streamlined Customer Journey: We collapse the entire customer engagement, discovery, and purchase journey into one intelligent conversation, delivering value accurately and efficiently.
Omnichannel Deployment: This same experience can be deployed across all brand touchpoints with a "build it once, deploy it everywhere" approach.
Enhanced Customer Understanding: Brands retain all conversation data, buyer preferences, and purchase history, providing a robust understanding of each buyer in a "segment of one."
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Case Study