The problem.
Shopping is impersonal
No guidance, no relationship. Shoppers are left to figure it out alone — and most don't complete the journey.
A broken experience
Discovery, decision, and checkout live in separate worlds. Every hand-off is a chance to lose the sale.
Friction kills revenue
Extra clicks between intent and purchase creates drop-off. The best product doesn't win — the easiest path does.
Introducing Ella.
Ella embeds directly into your website and apps and acts as an in-store associate — understanding natural language, surfacing t he right products, and closing the sale all within a single conversation. No searching. No redirects. Just answers and checkout in one seamless flow.
Knows your store
Ella is trained on your catalog, brand voice, policies, and business rules — from day one.
Understands shopper intent
From "I need a gift for my friend" to returns or exchanges — Ella handles it all, proactively and personally.
Recommends in real time
Semantic search and live catalog integration surface the right product for each shopper.
Completes the sale
Ella handles the full end-to-end shopper journey, and checkout happens inside the conversation.
How Ella works.
1
Recognizes
Identifies the shopper the moment they arrive.
2
Authenticates
Instant, secure, and seamless verification.
3
Recommends
Personalized products to shoppers in real time.
4
Completes
Handles checkout — powered by Skipify's identity and payment infrastructure.
Why Ella wins.
Built for shoppers.
Built for commerce.
On the surface, Ella is an AI concierge that’s embedded in your apps and website, powered by LLMs trained to understand your shoppers, brand, and catalog.
Ella can also extend beyond your apps and website to manage and enable agentic transactions. Ella always stays up to date on industry standards, like Agent Pay and verifiable intent.
Ella brings AI to your first-party experiences while also future proofing agentic commerce.
Fined-tuned models.
Ella runs on specialized, fine-tuned models built for speed, accuracy, and your brand. Every shopper interaction feels native.
Your brand voice, always on.
Ella brings personalized, intelligent and brand-native voice AI to every shopper touchpoint that feels natural, and without ever missing a beat.
Deep understanding of intent.
Ella learns what shoppers actually want: their taste, their style, their intent. Every interaction reflects who they are, not just what they clicked.
Every merchant will have their
own AI frontend.
That’s why there’s Ella.