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THE AGENT LAYER
One AI for every kind of commerce.
Whether a shopper is browsing, delegating, or an AI is transacting on their behalf, Ella is the intelligence that connects intent to purchase.
IN-SESSION
Ella, with the shopper.
Ella is live on your storefront the moment a shopper arrives. She guides them through discovery, surfaces the right products, and completes checkout, all inside a single conversation.
No redirects. No drop-off. Just a shopper who found what they needed and a sale that closed.
Ella, for the shopper.
Shoppers can put Ella to work on their behalf. They set a trigger, such as a price drop, a restock, a new release, and Ella acts when the moment is right.
She knows their preferences, their wallet, and their history. When the conditions are met, she completes the purchase. No session required.
AUTONOMOUS
Ella, for other agents.
When a third-party AI agent, whether a personal assistant, voice agent, or consumer app, wants to transact on your store, it connects through Ella.
Ella authenticates the request, applies your business rules, and executes the purchase. Every AI-driven transaction runs through your infrastructure, under your control.
AGENT-TO-AGENT
AGENTIC WEB
Ella, with agentic protocols.
Ella connects your store to every emerging commerce protocol — Agent Pay, verifiable intent, MCP, UCP, and beyond. One integration exposes your catalog and checkout to the full agentic ecosystem.
As new standards emerge, Ella keeps current. Your store is always open, to every agent, on every channel.
WHAT ELLA DOES
One AI. The full shopper journey.
Full experience navigation
Ella doesn't just answer questions — she actively navigates your storefront. Ella can scroll to product pages, visually highlight specs and recommendations, and guides shoppers through a curated path.
Native checkout, no redirect
Ella completes the full Skipify payment flow inside the conversation. Shoppers authenticate, choose a payment method, and confirm — without ever leaving the chat. The moment of intent becomes the moment of purchase.
Credentials & logged in context
Ella recognizes returning shoppers the moment they arrive. Saved cards, loyalty status, past purchases, sizing, and preferences all load instantly — personalization that starts before a single word is typed.
Co-branded cards & BNPL
Your branded card offers and buy-now-pay-later products surface natively inside checkout. The right financing option at exactly the right moment, presented without disrupting the conversational flow.
First-party merchant AI
Ella embeds natively into your apps and website, powered by LLMs trained on your shoppers and brand. Beyond your storefront, Ella manages and enables agentic transactions, leveraging Agent Pay and verifiable intent to secure every AI-driven purchase.
Your brand voice, always on
Ella works across text and voice modes, seamlessly within the same session. Every interaction reflects your tone, personality, and product catalog — fine-tuned on your specific store so it feels native, not generic.
WHAT ELLA DELIVERS
From conversation to conversion.
4.75x
More spending from AI-assisted shoppers
<500ms
Response time -
Ella feels instant
+8%
Conversion rate uplift vs. baseline
<10s
Full checkout for returning shoppers
SHOPPER IDENTITY
Knows your shopper before they say a word.
Powered by Skipify's Commerce Identity Cloud, Ella recognizes shoppers at arrival using first-party signals, device context, and merchant-provided session data, then loads their full profile instantly.
Saved payment credentials surfaced at checkout — no re-entry required
Purchase history and preferences personalize every recommendation
Loyalty status, sizing, and style affinities remembered across sessions
Unrecognized shoppers get the full experience, identity enhances, never gates
RECOGNIZED SHOPPER
Merchant
Shopper identity
Shopper email
Saved payments
Card offers
Order history
Prefered sizing
Merchant loyalty
Style affinity
The Grove
Sam Green
3 linked
Mastercard BNPL
4 purchases
Women's • Size M • 8 Shoe
Gold tier
Streetwear • Minimalist
NATIVE CHECKOUT
Closes the sale right inside the conversation.
Ella orchestrates Skipify's complete payment flow — authentication, payment method selection, co-branded card and BNPL offers, and confirmation — all inside the chat window. Zero redirects, zero friction.
Inline checkout keeps shoppers fully in the conversation flow
Co-branded card offers and BNPL surfaced at exactly the right moment
Handoff mode available for merchants with existing checkout infrastructure
Declined transactions handled gracefully
CONNECTION TO OTHER AGENTS
Connects to other agents under your rules.
When a third-party AI sends a purchase request to your store, Ella intercepts and processes it. Ella manages the interaction under your business logic, brand guardrails, and inventory rules, no exceptions.
Built on AP2 and the Universal Commerce Protocol so Ella can cryptographically verify purchase intent
You set the rules with which products can be discounted, which promotions are eligible, what topics are off-limits
Multi-channel and multi-agent reach allows Ella to extend beyond your website and app to social media, messaging platforms, or agent-to-agent commerce
INCOMING AGENT REQUEST
Third-party AI agent
Purchase intent · Shopper authenticated
POST /ella/agent/transact
intent: "Buy HOKA Clifton 10 · Size 11"
protocol: AP2 · verified ✓
ELLA INTERCEPTS
YOUR RULES APPLIED
✓ Enforced
Pricing rules
✓ Enforced
Guardrails
✓ Verified
Inventory check
✓ Authenticated
Purchase intent
Transaction complete
Order #ORD-78234 confirmed
HOW ELLA WORKS
Ella in Action
HOW ELLA WORKS
Ella in Action
Ella is ready. And she knows your shoppers.
Ella is live on your storefront the moment a shopper arrives.
For logged-in shoppers, she loads their profile instantly. For Skipify-recognized shoppers, she goes deeper — remembering purchase history, style preferences, and the cards in their wallet.
No introductions needed. Ella picks up where the last session left off.
Smart recommendations and understanding intent.
The shopper tells Ella what they're looking for — new sneakers, a hotel in Maui, a new sofa. Ella gets to work.
She surfaces the right products based on real intent, highlights her picks directly on the page, and dims everything else so the shopper stays focused. Every recommendation comes with a reason. No guessing, no scrolling, no noise.
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Into the cart, without losing the moment.
Ella adds selected items to the shopper's cart directly inside the conversation.
The shopper can keep browsing, ask Ella to find something else, or move straight to checkout — without ever leaving the flow. No tabs. No redirects. No dropped momentum.
Checkout, guided by Ella.
When the shopper is ready, Ella facilitates the full checkout experience.
Ella surfaces the right card from the shopper's wallet — recommending based on points, cash back, or active offers.
If the merchant offers BNPL, Ella presents it at exactly the right moment. If the shopper's card has a co-brand offer or they're eligible to apply for a new card, Ella walks them through it, all inside the conversation.
Sale closed. Shopper converted.
Order confirmed. Ella completes the transaction, sends the confirmation, and the shopper never had to leave the conversation to get there.
No friction. No drop-off. Just a completed sale and a shopper who actually enjoyed the experience.
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